Dada Footwear MP3 Player (Code M/WSW)

Dada will sell Code M products primarily through the company’s normal retail outlets, but Willis also intends to market shoes through electronics retailers and catalogs where consumers are comfortable buying technology-based products. Suggested retail for Dada’s basketball line employing the Code M system will be $199.99.

Willis said, “Today is a new beginning in footwear. The Code M System gives footwear a new purpose, a new standard, a new operating system.” Willis also stated in her closing remarks, “its tough to imagine today’s world without access to a cell phone, user friendly applications like Microsoft Windows, the internet, Google or wireless access to email with your blackberry or palm pilot. Who would ever want to go back to the days when you had to find the nearest phone booth? Today, with the launch of Code M, I would ask who would ever want to go back to the days before the CODE M System?” Simply put…no one.”

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2 Comments »

Comment by Kim Diedrichsen Subscribed to comments via email
2007-07-19 10:46:23

But Why?????i havent read the article,but it seems iradical to place a
mp3 player or any gadget,in a trainer!!!
i could see the reason in building it in a cap”and use the shadow as a flipscreen….lol”but noo lets place the unit as far from the ears as possible.

Comment by Bree
2007-07-20 10:18:13

Well..imagine yourself as a 13 years old boy. How cool you think you are when you’re wearing these shoes?

 
 

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